This was an assignment for an Illustrator course as part of the Graphic Design program at the British Columbia Institute of Technology. I chose Pepperridge Farm’s Goldfish snack as the subject for the assignment, which was to redesign the logo into a modern style and create a poster using it.

Using the logo of the farmhouse, I came up with the copy and design with the image of a snack, as if a fish was caught from the farm. The small fish hidden in the alphabet in the copy was well received.